5 Hottest Web Design Trends To Implement by The End of 2023
5 min read
Imagine having a sales rep that works 24/7 and assures closing deals and seals success! Believe it or not, in the digital world that is your website.
A well-designed website goes beyond aesthetics – it's a key player in enhancing your brand's image and captivating visitors.
That’s why we bring you the five hottest web design trends of 2023 that will elevate your business's digital identity and set you apart from the competition.
1. Scrolling effects
Did you know that the length an average internet user scrolls a day is approximately 13.5 meters!
People have become addicted to scrolling, so the question is how to get them to spend as much time as possible on your website. To make it happen, you have to be creative!
Animations triggered by scrolling could be a life-changing detail when creating breathtaking UX on your website.
More dynamic and fun experiences are arguably one of the hottest web design trends this year! These delightful three-dimensional elements can lead to more engaging website visitors and, combined with informative and creative copywriting, will make your business stand out.
Scroll-triggered websites (e.g. Samsung, Limnia, Wits…) have been around for some time, so if this trend isn't something you incorporated in your website design practice - your competitors might already be using it, so why wait?
2. Mobile-friendly design
Creating a mobile-friendly design isn’t something new, but it is more important than ever!
91% of people worldwide have mobile devices, and most of them use them to learn more about products or services they are interested in, make online reservations, and online purchases. Creating a website that has exceptional performance on mobile devices and flawless user experience is A MUST!
You must be able to adapt different types of design to every possible screen - from small ones on smartphones to bigger ones such as tablet screens. Sometimes, details like the size of a button can make a huge difference in a positive experience. Microsoft offers a free tool called Clarity that helps you better understand how users are interacting with your website through session replays and heatmaps. This way you can see which parts of your website get the most engagement, and with its features such as rage clicks and dead clicks that make it easy to analyze issues that frustrate users. Insights like these allow you to react fast and improve user experience on your website.
3. Artificial Intelligence
AI has taken over almost every aspect of the digital world, with the potential to revolutionize it in various ways. The dilemma of the question "Will AI take my job?" is still one of the hottest topics these days, but by combining AI with other web design trends, you can become invincible.
There are numerous AI tools, plugins and softwares that can help you design a website that offers an outstanding user experience and make the lives of web designers easier. Depending on which part of website design you want to improve with artificial intelligence help, we suggest you explore a list of AI tools that will help you be more efficient and solve problems in a creative way.
If your website users need assistance in how your business can solve their problems, Chatbots are a great way to answer their questions. Freshworks, ChatBot , or Wonderchat are just some of the tools that can help you meet communication goals on your website with ease.
By leveraging AI, you can create personalized and dynamic experiences anticipating user needs and delivering tailored content.
Being extra is not always the best idea, so when it comes to this trend, you should be led by the saying that less is more. It’s not just beautiful visually, but it has many benefits as well. Minimalist websites are more user-friendly, they can affect and increase page loading speed, and responsiveness. With intuitive design, your website users will be able to focus more on products and services you sell.
While having these benefits in mind, you must pay attention to achieving balance of each element, so here are some of the tips for creating an effective website with minimalist design.
Choose images carefully, pick neat and legible typography (no more than 2 different font types), and use at most 3 colors, but don't be afraid of bright and bold colors.
While providing your website visitors with helpful information, why not make it more enjoyable with gamified design?
If you want to encourage people to interact with your website, you can incorporate badges, challenges or rewards. This is a great way to add a human element for visitors and tell your story through game elements and exploration.
How you approach gamification depends on your brand voice, which should be unique to your business model. Not everything is for everyone, so make sure to do thorough research of your target audience and adjust your website accordingly.
The trend of incorporating gamification elements into your website design may sound abstract, but it brings you numerous benefits that will improve your business. If you are not sure and have no idea how to apply them, we can help you with our text - Improve your business with gamification.
We can conclude the story about this year's hottest web design trends with 3 simple words - innovative, eye-catching and engaging. Implementing some of the trends mentioned above will help you keep your website fresh in 2023 while positively impacting your brand and revenue. The key to a successful online presence is testing different options and determining what works best with your target audience.