Did you know that numerous studies have shown that if you design an excellent interface and user experience of applications (UI and UX), you can increase the conversion rate to 200%? Considering this, it is clear that great mobile apps should be attractive to use and create an impression of satisfaction in users.

Creating the way users interact with your app consists of all those components that make it possible for them to see, understand, use and manage it - that's what UX and UI design, in a nutshell, is.

We asked our designers what their best practices are, and they shared the following secrets:

Keep it simple!

The fact that you have to come to terms with at the beginning when developing digital products is that you only have the patience and attention of users for a few seconds. That's why your focus should always be on simplifying things!

Therefore, keep in mind that no matter how innovative and fantastic your product is, it will only reach the stars if it is intuitive and easy to use.

An intuitive and efficient interface will allow users to get what they want from the application quickly. Knowing the importance of these seemingly small things, our designers have identified five basic principles:

• At the beginning, design a map of logical movement through the application. There must be a hierarchy of desired functionalities. So research all options thoroughly, and once you've defined this outline, stick to it.
• At all times, give the user insight into their current location and what past and future actions they can initiate. In this way, you avoid the frustration caused by not finding what they want.
• Make the elements "uniform"; those connected should be nearby, similar and moving in the same direction - so that users can see their integration at a glance.
• Be guided by the rule "one screen, one action" to avoid posting too much information and causing confusion among users.
• Control the user's hand position, as research shows that 49% of users move around the screen with one thumb. That's why the most important features should be set to facilitate one-finger navigation.

Create an experience!

Designers know at all times that the final impression is mostly the work of their hands. Minimalism in the design and user requirements contributes to the fact that users quickly get used to the application and easily take the desired actions.

And here's how to achieve minimalism in design:

• Create simple schemes with the least number of elements that satisfy the functionalities.
• Design the hierarchy of your app's elements and make it visible at a glance.
• Take care that there is no wide range of colours and that all shades are clean and discreet.
• Use white space, but don't take it literally - because it's a term for background space that isn't covered by application elements and doesn't necessarily have to be white.
• Avoid large lists and drop-down menus whenever possible and only use them if they are essential to the application.

On the other hand, when you think you've planned for the minimum data entry requirements, reduce that as well. If you use text input fields, set the option for automatic completion of words and a warning if a field is missed. Also, don't forget to adjust the keyboard type, so if the input should be numeric - the numeric keyboard type should automatically open.

And yes, the most important thing is to be minimalist in everything except the optimism that you have generated amazing new ideas that can enrich your app's user experience!

Design with feedback!

Important Note: Never judge success based on personal preference!

Often happens that the entire team is impressed with the application - while the target users are not. That is why it is essential to communicate with users so that they can communicate their suggestions directly to the development team.

Did you know that US media company ESPN's revenue jumped by as much as 35% after incorporating user suggestions into redesigning their home page? And even 70% of companies that provide the best user experiences in their field use customer feedback!

So, a few years ago, Twitter (now X) also listened to its users and implemented several design changes. Users were allowed to follow tweets only on specific topics, mark them for later reading, and move through the application much more quickly. This approach solved problems with the use of the application but also recorded greater engagement on the platform.

And finally, remember: Whenever you have the opportunity, create a prototype of the application and test it on a small group of users. Also, when necessary, do A/B testing of different features displays. You will find out which one is closer to your users based on the answers received. And if you come across an illogicality, click HERE and solve it in 5 steps through design thinking!