Whether you have your own business or clients in need of a New Year's campaign, this time of year can truly be a holiday paradise.

Together, we will explore some of the world's best New Year's campaigns that have become benchmarks in the world of marketing. Understanding their secrets of success can provide you with valuable lessons that you can apply to your business and help you express yourself creatively and showcase your unique side.

Share Joy Through Ads and Products - Be Like Coca-Cola

Most consumers choose products based on emotion, and then logic. That's precisely why major brands strive to create a positive image, and we can agree that Coca-Cola does it best.

When you think of holiday commercials, Coca-Cola is probably the first thing that comes to mind. This company has managed to create real magic with its "Holidays Are Coming" commercials.

Firstly, Coca-Cola is often used as part of holiday meals and celebrations, so its presence during the New Year season is natural and expected. It's a smart marketing strategy that has created a connection with consumers.

When it comes to emotions, Coca-Cola ads are known for evoking warmth, connection, and happiness in viewers. Holidays are a time when people gather with family and friends, and Coca-Cola strives to convey that sense of togetherness through its ads, creating positive emotions among viewers.

From their example, you must think about what your product or service serves during the holiday season. How can you become an integral part of the holidays? Then, think about the image you want to create for your company. How do you want your brand to be seen? Defining these values will help you create marketing campaigns that reflect your goals. Pay attention to the tone and emotions you communicate in your ads and marketing messages.

If you want more useful tips for creating the perfect marketing strategy, read "6 Secret Ingredients for a Perfect Marketing Strategy."

Showcase Real Values Like Erste Group

You don't necessarily have to promote your products or services, as demonstrated by the 2018 "What would Christmas be without love?" ad. ERSTE GROUP surprised everyone with an unusual Christmas commercial in animated format, rarely seen in banking ads. Instead of the traditional focus on the bank's products and services, the emphasis is on a story that touches consumers' hearts, especially during the holiday season.

The story follows a little hedgehog named Henry, who has his first day at school and faces challenges because of his spines. As he tries to fit in and play with his peers, Henry becomes aware that his spines are a hindrance to socializing with his classmates. The most beautiful moment in the commercial is when Henry receives a gift from his peers for the holidays - protection for his spines, allowing him to hug and socialize with his friends.

The point is to surprise your target audience with unexpected actions or gifts, promote your business values, not just services, and present your company as an entity that understands the real needs and emotions of its clients.

"What would Christmas be without love?" is a refreshing example of how an emotional approach can make a significant difference in your business.

Once you have designed the perfect campaign, we also suggest going through our guide for better campaign results.

Infuse Magic, Creativity, and Authenticity into Your Business Like Apple

The holiday season provides an ideal opportunity for creativity and innovation, so don't hesitate to add a unique touch to everything you do. Create a campaign where your products or services are used as tools that facilitate achieving goals. Encourage your clients to find their creative sides and experiment with your products or services. And, lastly, be authentic.

The importance of originality is evident in Apple's advertisement titled "Share Your Gifts," bringing us warmth like a sip of mulled wine on cold winter days. 😊

In the ad, Apple tells the story of Sofia, a baker who keeps her creative talent as a big secret. Sofia uses a MacBook Pro and Mac software to bring her creative ideas to life. This subtle message reminds us that we don't need luxurious studios or expensive equipment for creativity to flourish; true creativity can thrive at home with the right tools, like the Mac. Apple teaches us that creativity is a gift present in everyone and that it develops and grows when shared with others.

"Share Your Gifts" is an ad that reminds us that the gifts we share with others are often the most valuable, and this is precisely the message you should communicate through your brand.

Not sure how? We share with you a way to win the hearts of the audience: 3 steps to unforgettable branding.

Be Part of the Holiday Magic and Create Memorable Campaigns

Go boldly in creating an unforgettable New Year's campaign and remember that emotions are the key to success.

Every business, regardless of its size, can create a holiday campaign that touches the hearts and minds of its consumers. Don't forget that everyone carries a spark of creativity that needs to be shared with the world. Touch the hearts of your target audience, make them smile, and inspire them to embrace the holiday magic with your products or services. Because that's what connects all of us.

Now is the time when the magic truly awakens, and your campaign can shine like fireworks on New Year's Eve! And now that you've prepared an unforgettable campaign, it's time for your business to be on adrenaline, and here are 3 key reasons to increase your marketing budget.