Did you know that the odds of achieving viral status are only one in a million?! Some say it takes luck to become viral, but we say - it only takes a good strategy. So, if you want to get your brand out there and gain a ton of new customers, creating viral content can be a huge help, and here are 4 ways to make algorithms like you.

Get to know your audience

Understanding your audience is key! While it may seem like a no-brainer, it's actually super important. With so much data at our fingertips, there's really no excuse not to know who you're speaking to. This is where tools like Google Ads and Google Analytics come into play!

Google Ads is a useful tool for businesses to display their ads on Google's search result pages. It allows you to choose specific factors like location, age, and keywords to reach your desired audience. On the other hand, Google Analytics provides valuable information about your website, such as your visitor count, popular pages and new leads. But here's the real game-changer: by linking your ads and analytics accounts, you can capture a complete and comprehensive picture of how your customers interact with your business. So, dive into those profile insights, analyze the data, and get ready to take your viral game to the next level!

Evoke the emotions

When you hear “Just do it” which brand comes to your mind? We bet it's NIKE! They have compelling storytelling which is a powerful tool in viral campaigns. They rarely talk about the quality of their shoes or their design. They even rarely mention the advantages of their shoes when it comes to athletes. Instead, their focus is on emotions related to victory, success, morale, self-improvement.

To evoke that strong emotion, you will need to know what lies deep within the hearts of your target audience. As the old saying goes - sell the sizzle, not the steak. Ask yourself a question ‘what do I want my followers to feel when they see my posts?’ Remember: Emotions impact 90% of purchases. Use them and you will build your brand and increase your chances to become viral.

Keep on top of trends

Staying on top of the latest trends, viral challenges on TikTok, and the hottest hashtags can be a real battle, but it's worth it! The "Trending" sections on social media platforms are like treasure troves of information. But hey, it's a competitive world out there, so here's a tip: set up Google Alerts to ensure you never miss out on the action.

Google Alerts is a free tool that monitors the web and informs you about specific search terms you select. Whenever Google discovers matches to your search query, it sends email notifications and alerts to you. This is a great way to stay informed about your niche and discover new topics that will captivate your target audience. Be an early bird and create the most amazing content before anyone else jumps in. It's a race to be the best, and with a little creativity and hustle, you can shine bright in the world of trends!

Post content regularly and consistently

Let the algorithm know you're active! Engage with your viewers and show them some love. Social media platforms love creators who post regularly and consistently. But here's the catch: each platform has its own style and vibe. Something might go viral on TikTok, but it just doesn't land on Instagram.

That's why it's crucial to understand your audience and what they're into on each platform. So, here's a little exercise: think back to that time when a product or service went viral, and you couldn't resist being a part of the hype. That's the magic you want to recreate! Get active, get connected, and watch your chances of going viral soar!

Bonus Tip: Bump into MVP during team building!

Occasionally, viral content comes your way as if by magic. When this happens, grab your phone and start recording!

We experienced it during our team-building first-hand. We unexpectedly crossed paths with none other than the incredible MVP himself, Nikola Jokić! Our team members took this chance and captured a video of him getting MVP chants while rafting on Tara River in Montenegro. This simple video took the internet by storm and went viral! It even ended up in Denver Sports!

Note: Despite the internet's occasional unreliability and the portal's error in identifying the correct country, it doesn't diminish the value of our remarkable and unforgettable experience.

While a viral campaign can get people's attention, incorporating gamification into your product or service is a great way to keep them engaged. If you're not sure how to do this, check out our previous post titled "Winning at Business: The Advantages of Gamification.” Best of luck on your journey to becoming an internet sensation!