Since the appearance of Chat GPT, Internet users have been combing through various headlines on the Internet - from "Will this software miracle replace people?!" to "Is there a reason to fear artificial intelligence?". For the most part, they do not realize that they have been using artificial intelligence (AI) in their daily lives for many years!

However, this is not a reason to panic. Perhaps a new profession will emerge as a result, so let's say we conduct marketing campaigns through voice commands and hologram projections. 🙂

Several companies, including giants such as Amazon, Google, and Netflix, have already recognized the benefits of using artificial intelligence and are actively working on its further improvement. The goal is for AI to be our assistant, not our master.

Why Chat GPT is not a substitute for copywriters

With the help of a chatbot, there will be no more days when inspiration holds us back, as this tool can help us generate content ideas, copy editing, and SEO, as well as create virtual assistants for clients faster.

Chatbots can be the right hand in content creation in any sphere of marketing. Using artificial intelligence for content creation can significantly improve productivity and efficiency. However, for AI to deliver the highest quality and most relevant content, we must try to direct it as directly and precisely as possible. Here are some tips if you want to use them to their full potential:

1. Define the target group, that is, the group you are addressing;

2. Use keywords with which you want to optimize the content;

3. Create a series of questions that are relevant to your target group. In this way, you help the virtual assistant to generate content that suits you;

4. Choose the content format that best suits your goals - blog post, infographic, landing page content...;

5. Be creative because artificial intelligence is not perfect! It often lacks human creativity and innovation. Therefore, always add a personal stamp to the finished product.

The battle for the use of artificial intelligence is ongoing, so we can expect more similar platforms. Google has already jumped on the bandwagon and released a chatbot similar to ChatGPT, called Google Bard.

Google Bard is designed to improve research and understanding in education, business and other fields, while ChatGPT is more focused on text functions. Bard is expected to provide more accurate information, while ChatGPT needs careful prodding to get more detailed answers.

How does AI protect us?

Artificial intelligence and digital marketing seem to be made for each other! Like Batman and Robin, this dynamic duo will fight against bad data and inappropriate content!

Google applies its artificial intelligence algorithms to help people find important information while avoiding potentially disturbing or inappropriate content. With this in mind, back in 2009, Google introduced the safe search function on the Google search engine, which acts as an automatic filter for offensive, inappropriate, and unnecessary content.

Although people are often surprised whenever some kind of tool that uses artificial intelligence appears, it has become an integral part of our lives. As digitization has taken off, we have all unconsciously become attached to our smartphones.

Amplitudo's recommendation: If you haven't already, the documentary 'The Social Dilemma' is a real read that explains simply everything that affects us and is found on the Internet. It's useful to look at to make sure we're using apps and the internet in general wisely.

With ever-better optimization, social networks keep our attention for hours. Machine learning, as a form of AI, maps our presence on platforms and learns our behavior patterns, all in the desire to show us content that is interesting to us as quickly as possible.

Thanks to AI, digital marketing is now more advanced than ever before, as AI tools can analyze vast amounts of customer data to better understand their preferences, behaviors and habits.

It's still 1:0 for us

Of course, AI is bringing change, but let's be real, machines are not going to take over the world anytime soon. There are many things that we humans can do better than machines. But in the marketing world, AI is sure to be a big deal.

So, don't be afraid to use bots and other AI tools to make your work faster and easier. Artificial intelligence is here to help us be even better at what we do. At the end of the day, artificial intelligence was created by a human. So, 1:0 for us, for now. 🙂

P.S. Rumor has it that marketing experts who are good at working with robots will sought in the future - who knows, maybe it will be the new "IT" thing. 🙂