Design is like a spinning top - always changing and never boring! If you want your projects to be "in," you must ride the wave of current trends.

This year's trends have come straight out of a creative mixer. And it's not just in the fashion world but also in graphic design! If you hear "retro" and immediately imagine dark jeans, stop there! 😄 Retro pixels are back in a big way! Yes, you read that right! Those adorable pixels from the ‘80s and '90s dominate social media and websites again! Who would have thought something once considered "old school" would become so cool? It seems that retro is always in style! 🙂

In this blog post, we'll explore the most significant trends in graphic design for 2024, along with examples and tips on how to use them in a creative and functional way.

1. AI Design - The Power of Artificial Intelligence in Action

In 2024, AI will become an indispensable ally of every designer, helping to optimize the designer's workflow and unleash creativity.

Imagine software that not only understands every design intention but also suggests color palettes tailored to your target audience or even creates mood boards inspired by the style of your favorite artists.

Adobe Sensei, for example, is an outstanding artificial intelligence tool for designers as it utilizes machine learning to enhance the creative process. It speeds up tasks, personalizes user experience, and provides tailored options, making work easier in other Adobe apps.

In infographic design, your ally could be the Venngage AI Infographic Generator - a tool that makes creating infographics faster, easier, and even more impressive. Type the infographic topic you want to create, choose a style that matches your brand, and voila! 🙂 In just a few seconds, you'll have an engaging infographic that informs and impresses your target audience.

AI tools will free you from monotonous tasks, allowing you to focus on the broader concept, ideas, and personal touch that makes every design authentic.

2. Retro Pixel - Past Style in the Modern Age

Pixel Art is making a big comeback, creating a design of nostalgia. Wherever you look, you'll be overwhelmed with colors - from logos to websites, as if you've just stepped into the virtual world.

This type of art brings back the retro look into the trend and celebrates the idea of simplicity, showing that some of the most intriguing visual expressions have emerged from limitations. Improved with a contemporary approach, retro aesthetics bring a fun dose of nostalgia to the graphic design process.

For example, Lacoste pixelated its iconic crocodile for their collaboration with Minecraft, refreshing their brand, known for its classic style, and staying present. This attracted new generations of consumers.

If you're unsure how to capture the post-millennial audience, which makes up 40% of the consumer population, read our blog on implementing new-era marketing strategies for the Gen Z generation!

It's essential to show courage in experimenting and creating something entirely new and unique. In this way, you enable brands to reach a wider audience and create an authentic experience.

3. Diversity in Focus - Inclusive Design

A trend in design that deserves special attention is inclusivity and acceptance of diversity as fundamental values.

Designers no longer rely on standard images representing "everyone" but strive to include diverse visual elements that celebrate diversity in races, ethnic groups, genders, abilities, and body shapes. The focus is on depicting diversity and creating visual representations that authentically reflect different audience experiences.

For example, Google expanded its emoji collection by adding various skin tones, hairstyles, and gender expressions, allowing for a broader representation of different identities. Scope organization added 18 new emojis representing people with disabilities and the world of Paralympic sports, contributing to the diversification of the digital space.

The focus on inclusivity is not just a passing trend but a recognition of the power of design to evoke empathy, understanding, and a sense of belonging in the world we share.

4. Typography Revolution - New Letter Aesthetics

In 2024, experimental typography is becoming increasingly prevalent and favored among designers.

Instead of classic and predictable fonts, designers are increasingly experimenting with different styles, shapes, and techniques. This typography brings dynamism and freshness to design, standing out with its originality and creativity.

Experimental typography allows designers to express their individuality and stand out in the crowd, attracting the audience's attention with their unique and unconventional approach.

So, leverage this trend to open up new possibilities for innovation and creative expression in your design projects.

5. Maximalism

Maximalism, known for its explosion of colors, patterns, and textures, is back in style. This trend embraces bold geometric shapes, vibrant color palettes, and retro fonts, aiming to create visually exciting and fun designs.

Maximalism brings dynamism to the brand narrative, creating instant emotional connections with intricate details and impressive visuals.

In addition to graphic design, this trend has revived the obsession with maximalism from early 2000s, with its bright colors, holographic animations, and playful patterns. Brands like Juicy Couture and Von Dutch experienced a resurgence, and social media platforms like TikTok were flooded with fashion inspiration from that era.

Unleash your creativity

Whether you're attracted to the impressive possibilities of new technology or into retro fashion, here you can read the top 5 technology trends that guarantee that this year will be full of innovation and transformation.

Remember that design is a conversation, a chance for connection, and a medium for showcasing your style.

So experiment, push the boundaries and unleash the brilliance of your creativity. 🙂